Shadrick K. Hooper became THE DENVER & RIO GRANDE RAILROAD’s General Passenger Agent on June 1, 1884. From that day forward, Major Hooper was dedicated to increasing passenger usage of the D&RG. He worked tirelessly on promotional concept to lure traveller and tourist alike. He wrote numerous concept pamphlets, advertisements, and even assisted in designing the famous D&RG logo with the sun rising over the Currecanti Needle in the Gunnison Country’s Black Canyon.
And ridership did increase, significantly, due to Hooper’s imaginative endeavors.
Major Hooper was enthusiastic about the Denver & Rio Grande that he devised the slogan, “Scenic Line of the World.” Evidentally Hooper was impressed. And he continued his work for the railroad with dynamism and creativity, so much so that Alexander Jackson, General Agent for the D&RG at Pueblo wanted to have the Company express its appreciation of Hooper’s work.
Jackson commissioned Tiffany & Co. of New York to fashion a special pin with the logo and slogan Hooper had marketed for almost a decade. The result is this unique pin: 7/8ths of an inch in diameter, composed of red and white gold; the engine’s steam fashioned from platinum; and, a diamond for a rising sun. S.K. Hooper’s initials are engraved on the pin’s back, as well as the jeweler’s mark, a “P” inside a diamond.
Major Hooper wore this pin on his vest daily, from 1895 into 1923, the year of his death.
This pin was passed on to Major’s son, C. E. Hooper, who worked in the office of the General Superintendent of Transportation for The Denver & Rio Grande Railroad. C. E. Hooper also proudly wore this pin until he retired from the D&RG Company.
(Please note: This pin represents a very significant history, not only for The Denver & Rio Grande Railroad, but also for the State of Colorado. Plus, it’s a unique piece of Tiffany jewelry. That’s right, there isn’t another one like it in our existence. So who’s to fairly say the price isn’t too low?)
Superb provenance provided by THE DENVER & RIO GRANDE WESTERN MAGAZINE, Volume 1, No. 11, September 25, Page 13. Can’t do a lot better than this. History amplified.
Partial listing of S. K. Hooper publications for The Denver & Rio Grande Railroad:
The Beautiful Denver and Rio Grande: Scenic Line of the World
The Story of Manitou
Tourists’ Hand Book of Colorado, New Mexico and Utah
Rhymes of the Rockies
Around the Circle, A Thousand Miles through the Rocky Mountains
Sight, Places and Resorts in the Rockies
The Gold Fields of Colorado